Exceptional home staging sparks emotional connection

The current Real Estate market feels similar to what the Wild Wild West must have been like. Crazy fast transactions, high home prices, and rising interest rates are making buyers' heads spin. So why would you need to stage a home when the market is this hot? Because you, dear savvy Home Seller or astute Realtor, you want buyers to want your property specifically. 

When the home is meant for a buyer, and the sale is right for a seller, the stars align and everything falls into place. Star & Co. properties are Staged to Sell and the right buyers envision themselves living in the spaces we create resulting in a quicker agreement to terms, more money, and a smoother transaction. 

When a buyer knows the property is the one because they can see themselves living there, the hard part is done and the rest of the details will come together. And you? You'll move forward with more change in your pocket and a feeling of satisfaction knowing that the property you once fell in love with is now someone else's dream home. 

That's a win- win. And Star & Co. can make it happen.  

Of course they can! Kind of. They can see whatever you show them. And if that's an empty house or rooms tailored to your specific, cool but specific, style then they can see that... meaning they can see someone else living in the space. Not them. 

Staging is an art, sure, but it's also a science. Staging a space to sell takes some pretty specific "know how" and Star & Co? Well, we know how. We stage properties that photograph beautifully, draw buyers to your property the moment it hits the market, and offer just enough personality to spark buyers' imaginations without making them think, "this isn't my place..."

A professionally staged home designed by Star & Co. sets the stage, an on trend stage, with room for the buyers to imagine adding their oh, so, perfect flair, chair, or even a golden embossed pear over there. Fine. We won't frame any of our poetry for the walls, but you get the idea. 

We create spaces that the right buyer will fall in love with not because it's styled just for them but because we know how to inspire the interior decorator that lives inside everyone empowering them to re-imagine the space as their own. 

Remember when you fell in love with a space for the first time? That moment you knew this is the one? Certified Home Stager is really just a fancy title for an imagination sparker. Let us spark the imaginations of your potential buyers while you focus on what you'll do with the money from the increased sales price. 

The technical answer: 

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

The Star & Co. heart based-answer: 

We're in the magic business, baby! Design is our love language and we're die hard romantics. We create spaces that people fall in love with from the moment they walk through the door. 

We trained, we practiced, we worked hard for years honing our craft and all that other jazz, but we also showed up to do what we love. And when you love what you do? The results are evident. And what do we love? We love treating every home with the respect it deserves and carefully designing spaces that don't just sell the bones of a property but the very soul and essence of the place. We know that's deep. We're a well over here, ya'll. But jokes aside. We take this seriously so you can focus on the things that make you happy. 

The technical answer: 

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in. 

The Star & Co. heart based answer: 

Have you ever wondered why celebrities pay stylists to pick their clothes? They're so glamorous and cool, why the heck do they need help picking out a t-shirt and ripped jeans? Because they're unable to look at their style objectively and create a look that fits their celebrity profile. If J-Lo showed up in sweats all the time, would we truly understand the vibe she's selling? If Steven Tyler cut his hair and ran for mayor, would we buy that his DNA has rock and roll written all over it? Maybe, maybe not. But the truth is, presentation is everything. And the way you present your property when planning to sell can make a difference. Yes, even in a hot market. The right buyer, who is willing to pay the right price, needs to see your property in the right light and dressed accordingly. 

We've got you covered.